Google Penguin: Article Marketing and Article Submission

Google Penguin has made article marketing and article submission even more important than it was before. Google’s Penguin update is looking for more variety in backlink sources, anchor text and landing pages, and effective article writing and submission can achieve all three. Here’s how.

1. Google Penguin Update and Backlink Sources

What to Avoid

The Google Penguin update will punish web pages whose backlinks are primarily from the same source. For example, those whose backlinks all come from EzineArticles will find their ranking has dropped. Those whose links come from solely multiple Craigslist ads, Yahoo Answers posts or fundamentally the same publications will experience the same.

Some have written that Google Penguin is the end of article marketing, but they fail to see the bigger picture. Sure, it’s the end of article marketing if our submissions are all to the same directory, such as EzineArticles or GoArticles. Some people have paid a membership fee for their submission sites and feel all their articles must be submitted to that site. Bad move!

Positive Action

If you do that post-Penguin, then your ranking will drop! To avoid that, you must write multiple articles and submit them to multiple article directories. If the bulk of your backlinks are from one article directory then Google will downgrade their benefit.

In order to avoid this you must generate backlinks from your published articles, not only from as many different article directories as possible, but also from other types of publication, such as ezines, blogs and PDF directories.

Not only that, but use your home Page URL to answer questions on the various ‘Question’ websites, to become involved in forums, and even to advertise your services on Craigslist. Use web directories – even free directories – to give you more backlinks.

2. Importance of Anchor Text in Article Marketing

What to Avoid

Never forget that Google’s fundamental commitment is to those that use it as search engine to find information – that is Google’s raison d’ĂȘtre, and those that forget that will suffer. It is not the AdSense users and not the AdWords advertiser, but those searching for information that are Google’s customers.

Google understands that its users do not want to see ‘Click Here’ or any other text on every single link they come across. Part of the intention of the Penguin update is to promote variety in anchor text to Google users, so that those seeking information has a variety of HTML linked text they can click on – and not just variety, but informative, so the anchor text should reflect the landing page to which they will be sent.

Positive Action

You should as diverse anchor text as you can. Simply using your home Page name or ‘Click Here’ will not do. Try using anchor text relating to your content. For example, the anchor text in the Author’s resource section of this article could be ‘Google Penguin,’ ‘article marketing,’ and ‘article submission’ if submitted to three different backlink sources.

Even if you are submitting the same article to multiple publications, you can at least change the anchor text for each one, and as you are about to learn, also the landing page attached to that anchor text.

3. Multiple Landing Pages in Article Submission

What to Avoid

Another aspect of the Google Penguin update is that of landing pages. There is a tendency for many webmasters to promote only their Home Page. Google believes its customers would benefit from having access to all pages within a website, or at least more than just one at first click!

For that reason, those websites that generally promote only one page will be likely to suffer in ranking. Although Google ranks only individual pages, their listing position for any search term is influenced by the quality of the website as a whole. If only one page on that site is being promoted, Google will be likely to list that page below equivalent pages on sites with multiple pages with backlinks.

Positive Action

Promote several of your more important web pages on any one website. Do not focus mainly on one page. Analysis tends to indicate that if 50% of your backlinks in your article marketing are to your Home Page, and the rest spilt between other pages on the site, then you should avoid this aspect of the Google Penguin update.

Summary

In order to avoid the down-ranking that many have experienced with the Google Penguin Update, your article marketing campaigns should a) involve article submission to multiple publication types, b) use multiple forms of anchor text in links, and c) direct these links to a number of landing pages and not only your Home Page.

Article marketing and article submission are still very powerful means of attaining high listing positions, but they must be applied intelligently and not with the Google Penguin update in mind, but with Google’s customers in mind.

How to Get More Free Targeted Traffic Through the Power of Links

What’s working right now and beyond to get more search engine traffic? One of the most important secrets to getting more traffic to our sites is having powerful links. Search engines will always respect sites that have better links on or off site.

If you want more free targeted traffic from search engines you have two choices:

(1) Do something about it (earn your own success)
(2) Let it happen (do nothing and wait)

If you do the right things in SEO you will get ranked on page one in the search engines. You have to earn your place by doing things that work! If you want to get traffic to your website you have to target the right keywords Target the best mid tier keywords associated to your niche.

Every website and every webpage needs keyword targets. If you do not know what your target keywords are you have less of a chance of getting top rankings. When you create keyword targets for your website you have to create primary, secondary and variations. Primary would be main site keywords, secondary keywords are related keywords that are actually on the page. Variation keywords are keywords that have a long tail, for example “click here now” would be a variation keyword.

The key concepts to getting free targeted traffic to your website are:

(1) You need to target the right keywords so that you have good words on your page.
(2) You need to have good links with your target keyword in the link text pointing at your pages.

Do what the search engines like, do things naturally and slowly. The most powerful ranking factor for a web page is having good quality links coming in from within the content of web pages that have related words surrounding the link from a page on a website that is indexed and trusted. One of the best methods to build good in-content links is by building blogs and links to other blogs.

- You need to connect to the social media like Pinterest, Facebook and Twitter. This will give you variety and link diversity is important.
- Backlink your social links. This will make sure they get linked.
- Keep adding new articles with good content to keep your sites fresh.
- Post your best content as pages (if WordPress).
- Announce every new page with a post (links).
- Use social media to announce pages and posts.
- Add new, unique and original content at least every couple of months.

Find Out How Successful People Think So You May Be Successful Too

Do you think successful people are just plain lucky?

Successful people did not become successful because they were lucky.

They did not achieve success by accident. Being at the right place at the right time, meeting relevant people, reading the appropriate book, did not come about accidentally or by luck.

Luck is brought about by Labour Under Correct Knowledge.

Successful people prepared themselves. Instead of giving up on anything they started and wanted to achieve they got stronger by learning more.

Success is a methodical, orderly and deliberate process of deciding what you want to do with your life, what are the steps that you need to undertake to get you there, and lastly what you will do once you get there.

One of the most important aspects, if not the most important aspect to success, is the ability to visualise your successful outcome and stay focused on it until you achieve it.

“Imagination is more important than knowledge, knowledge is limited.” – Albert Einstein

Successful people understood the potential power behind knowledge, yet they also understood that, for them to close the gap between where they are and where they wanted to be, they would have to piece together the enigma that is most often referred to as “life”.

They had to build a picture, a vision, of success in their mind, and then go about taking action on creating that envisioned life.

In much the same way, you have to be serious about your present and future, you need to have the knowledge that is required so you, too, may close the gap: you need to be and remain determined to devote yourself to taking massive action to build your business of succeeding in life.

You, too, will need to see the end, your dream and destiny that you desire in your mind’s eye. It is up to you to take the necessary and relevant action to make it all happen. It’s just like going to the doctor with a particular health problem.

The doctor may prescribe a medication for you to take four times a day, yet he cannot be there with you to ensure that you are taking the medication.

It comes back to deciding to be responsible for your life.

Have you noticed how it all stems from that one attitude? Being responsible for your own life.

Your success, your being responsible 100% for you to live your dream life starts here.

When you accept 100% responsibility for yourself and your current life situation, you will have the power to move towards those things you truly desire in life: which is success in all areas of your life.

This life-changing article is about possibilities and opportunities, knowledge and tools. It will help expose your unique course in life.

It will inspire, support and motivate you to excel, to do what successful people do, to have all that successful people have, and to become a shining example of a successful person.

Here, you’re not being told what you couldn’t do, instead you are being told to shoot for the stars. And above all, you are being shown how to shoot for those stars.

“A person is what he thinks about all day long.” – Emerson

Interesting thought, wouldn’t you think? So much so, it’s worth repeating: “A person is what he thinks about all day long.”

Success and happiness cannot happen if you possess the same old thoughts and beliefs.

If you do not change your mind, if you do not get rid of the unsupportive thoughts and beliefs, you will inevitably remain stuck in your old ways. Not much, if anything, will change.

Let’s give you a quick overview on how change comes about:

Your BEHAVIOUR, how you act (or perhaps do not act), controls your success or failure. Your ability to attain high levels of success is dependent upon your actions and behaviours. Your results are the outcome of your behaviour. Now let’s consider where your behaviours come from and what controls them?

Your FEELINGS command your behaviour. Every action that you take is first filtered through your feelings that reside in your subconscious mind. How you feel about something determines what you do and how well you do it. So where do your feelings come from?

Your ATTITUDES create and influence your feelings. Your attitude is your perspective from which you view life. Whatever attitude you have about anything will affect how you feel, which, in turn, affects how you act. Where do your attitudes come from?

Your BELIEFS create, control and influence your attitudes. What you believe about anything will determine your attitude about it, which will create your feelings, and then which will direct your behaviour and action. Belief patterns are so powerful that two people who are in the same situation could perceive things completely differently. It only requires us to believe what we see and how we see it. We all have thousands of beliefs – big and small. And where do your beliefs come from?

Your THOUGHTS create, control and influence your beliefs. Your thoughts are real and are immensely powerful. Everything you accept from the outside world and everything you feed yourself from within is a product of your thoughts. Everything starts as a thought.

So, it goes without saying you need to learn to control your thoughts. And when you do, you will automatically control your beliefs, your attitudes, your feelings and, consequently, your behaviour and actions.

The big secret to success:

Learn to control your thoughts and you will influence your behaviours and actions. It’s all a mind-set. That’s what we’ve been saying all along.

Success is predictable and is not achieved by accident.

Have the mind-set of the successful people and you will achieve success. Believe and it is yours!

“There is a great future in front of you, you can leave your past behind.” – Joel Osteen

Science of success experts have concluded that the brain is a goal-setting organism.

That is fantastic news for us: for whatever goal we give to our subconscious mind, it will work for us day and night, 24/7, to achieve it for us; to make it a reality.

The principal breakthrough that scientists made was that we do not need to waste our precious time and effort trying to change old thoughts and behaviours: we just simply create new ones.

And the other discovery they made was that we can continue to create new thoughts, new memories, new behaviours, new skills, and learn new things for as long as we are alive on this earth.

Now, with the new discoveries in recent years, it has been scientifically proven that our capacity to achieve and succeed literally has no limits.

Our brain has the capacity to continually learn during our entire lifetime.

Our brain can form new thoughts, can have new memories, and can learn new things by the millions, no matter what your age is. By the millions.

That’s how many new things we can learn, that’s how many new skills we can learn, that’s how many new thoughts we can have, that’s how many new behaviours we can adopt.

This is encouraging because there is no limit on your capacity to achieve new things.

No limits whatsoever for the human brain to learn, memorise, develop, achieve and perform at higher levels than ever imagined. It makes no difference what your age is: you are capable of learning anything new that you want to learn.

That adds to what we spoke of earlier: no more excuses.

“The future belongs to those who prepare for it today.” – Malcolm X

Your brain has the capacity to achieve way beyond what was ever thought possible. So now is the time to break out of your limited thinking and start dreaming big and imagining unlimited possibilities.

Becoming successful is not impossible.

It is a choice you make through a decision. Every day, step-by-step, you may climb the mountain of success if you’ve decided to do so, if you’re committed to accomplish what the others think impossible.

Design your future now.

Prepare to receive what you desire.

Thanks to the phenomenal advances made in cognitive science and the development of NLP (Neuro-Linguistic Programming), personal change, personal transformation, has come a very long way.

In fact, personal growth is no longer a mystery.

NLP has brought to light that change, transformation and growth can be fast, reliable, and even fun. It has shown us that we do not need to spend thousands of hours slaving away to increase our creative-thinking abilities.

By practicing a few simple exercises and applications, you can start your creative juices flowing, and you may even amaze yourself at the quality and quantity of good ideas that you can come up with to expedite your success.

It can allow you to achieve something you seek within days and months as opposed to years and decades. That’s the power of the progress science has made on how the brain works, and also how you can have your mind to be your best ally in achieving anything you want.

Learn to live as you like by no longer living as you dislike.

Are you ready to get on the road to success and fulfilment?

Bear in mind, much like everything else in life, success requires practice and massive, consistent action.

“Success doesn’t mean the absence of failures; it means the attainment of ultimate objectives. It means winning the war, not every battle.” – Edwin C Bliss

Hani Al-Qasem has been a self-improvement educator for more than 18 years.

You can download your copy of “Wealth Attraction: How To Reprogram Your Mind For More Money” FREE eBook where you can begin the automatic reprogramming of your brain for wealth, success, and abundance, in just six easy steps.

Live Your Life To Please God

Open your Bible to 1 Thessalonians 4:1 it says… Finally, then, brothers, we ask and urge you in the Lord Jesus, that as you received from us how you ought to walk and to please God, just as you are doing, that you do so more and more. Go ahead and highlight that scripture.

Will you trust God to teach you in the way you should go? You need wisdom to live for His righteousness, His love and devotion to Christ Jesus. You see, you have to develop the habit of listening to God. He may give you direction you have never had before. Like what? God wants you under the influence of His Word. God wants you to live by godly principles in His Word.

God wants you to give Jesus first place! This is vital for your Christian walk! Jesus is your connection to the throne of God. You see, in this world, it is very easy to become distracted from God. Many people follow some other path apart from God’s will. But the foundation of all spiritual truth is obedience to God through the power of the Holy Spirit.

The Bible tells you to praise the Lord! He is truly worthy of worship. Love no one not even yourself – more than you love God. Every morning you should be asking God to fill you with His presence. You want to be filled by the Spirit so that you’re led by Him. You love the Word, study the Word and learn the Word. Why? To live your life to please God. His Word is true wisdom for you to walk in His instructions.

If you want to live your life to please God give His Word a place of first priority! Scriptures will come alive on the inside of you. You’re knowing God for yourself and the importance of being led by the Spirit of God. Many people won’t like the new you, but you’re not living to please people, you’re living to please God.

You don’t need people approval when you have God’s approval! You want the praise of God more than the praise of people. Quit worrying about what everyone thinks and do what God has put in your heart.

God will put a new testimony in your mouth! You may think there is a lot wrong with you, but there is also a lot right with you. God is continually shaping and molding into the person He wants you to be. Stop focusing on what you can’t do, and start focusing on what God can do.

Serve God and worship Him and continue to seek His will. How? You have to establish a passionate relationship with God’s Word. Believe His Word, trust His Word, study His Word, thank Him for His Word. But always remember the devil will do everything he possibly can to lure you away from God. The devil does not want you to grow in the knowledge of King Jesus.

Many people never seriously read the Bible! But you need to be a student of God’s Word and doer of God’s ways. Be a Christian that reads scripture and prays. The Holy Spirit won’t adjust to you, you must adjust to Him! Use your voice to worship Him and lift up the name of Jesus! Now, raise your hands and say, “I live to please God, more and more!”

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